Your Real Deals Deserve Real Feedback Too.
Upload any recording — Zoom, phone call, voice memo — and get the same scored AI debrief you get after every training session. Speaker-labelled transcript, five-dimension score, objection breakdown, and a single coach directive. On the calls that actually matter.
You're losing deals you could have won — and nobody knows why
Gong tells you the call happened. Your CRM says it's closed-lost. But the actual reason — the moment where the deal slipped, the objection that wasn't handled, the close that never got asked for — lives in a recording that nobody has time to watch. Real Call Analysis turns that recording into the same actionable debrief you get from a training session, in under a minute.
The old way
- Record calls in Gong or Zoom — rarely reviewed in full
- Manager watches one call out of twenty, takes notes from memory
- Lost deal debrief happens a week later with no transcript
- Patterns in lost deals go unnoticed until quota is already missed
CloseCombat
- Upload any recording — transcribed with speaker labels in seconds
- Same five-dimension AI debrief as your training sessions
- Objection-by-objection breakdown on real buyer pushback
- Patterns surface across sessions so you fix the same mistake once
Why it works
Upload Anything
Zoom recordings, phone call audio, Google Meet exports, voice memos — if it's an audio or video file, Real Call Analysis can process it. Drag it in, hit upload, and AssemblyAI transcribes the full conversation with speaker labels in under a minute. No formatting, no editing, no cleanup required.
The Same Debrief as Your Training Sessions
The same AI debrief engine that scores your practice calls scores your real ones. Five dimensions — rapport, discovery, objection handling, closing, pacing — each out of 100. A single coach directive based on what actually happened in the call. An objection-by-objection breakdown showing what you said, what you should have said, and the gap between them.
Speaker-Labelled Transcript
AssemblyAI separates the two sides of the conversation automatically — your lines and the prospect's, timestamped and labelled. You can read back the exact moment things shifted, find the objection that derailed the call, and see word-for-word what was said instead of relying on a hazy post-call memory. No manual editing needed.
Patterns Across Real Deals
Every uploaded call is saved to your session history alongside your training sessions. Over time, you can see whether the same objections that trip you up in practice are the ones costing you real deals. Discovery weak in training and weak on real calls? That's not a coincidence — that's the gap to close. Real Call Analysis makes the connection visible.
How it works
Upload the recording
Drag any audio or video file into Real Call Analysis. Zoom exports, phone recordings, voice memos — anything works. AssemblyAI starts transcribing immediately.
Transcript and score land in under a minute
Both sides of the call are labelled and timestamped. The AI debrief scores you across five dimensions and surfaces the single most important thing to fix before your next call.
Act on it before the next deal
Read the objection breakdown, find the moment the call shifted, and take the coach directive into your next session. If a specific objection scored low, drill it in training until it's locked in.
What happens after you upload
The specifics that make it work in practice.
Upload any audio or video file — Zoom, Teams, phone, voice memo
AssemblyAI transcribes both speakers with labels in under 60 seconds
Full transcript displayed with timestamps and speaker attribution
Claude scores the call across five dimensions using the same rubric as training sessions
Single coach directive surfaced first — the one thing to fix before the next call
Every objection the prospect raised is scored individually with your response and a stronger alternative
Key moments timeline: positive turns, missed opportunities, critical shifts — all timestamped
Session saved to history alongside training sessions for cross-comparison
Real Call Analysis vs. just having Gong
How it stacks up.
Capability
CloseCombat
Gong / call recording
AI-scored debrief on every call
Manual review only
Speaker-labelled transcript
Available
Five-dimension score
Not available
Objection-by-objection breakdown
Not available
Single actionable coach directive
Not available
Cross-referenced with training data
Not available
Works with any recording format
Platform-specific
Who this is for
AEs who want to learn from real lost deals, not just training simulations. SDRs who want to understand why a live cold call went sideways. Managers who want AI-scored feedback on real rep calls without spending hours in Gong.
Common questions
What file formats are supported?
Most common audio and video formats work — MP4, MP3, M4A, WAV, and standard Zoom or Google Meet exports. If you're unsure, try uploading — AssemblyAI handles most formats without conversion.
How accurate is the speaker labelling?
AssemblyAI's diarization is strong on two-speaker calls — the standard sales call format. Performance can vary on calls with background noise or very short speaker turns, but for a typical prospect call it's accurate enough to follow the full conversation.
Can my manager see my uploaded calls?
If you're on a team plan, managers can see that a call was uploaded and its debrief score. The actual audio file is never stored — only the transcript and scores are retained, protected by row-level security.
Is there a file size limit?
Uploads are capped at 500MB, which covers most call recordings up to about two hours. If your file is larger, export a trimmed version of the relevant portion.